Nature Made creates nutritional supplements for prescription users

For years, vitamin supplements have targeted specific users, from children's chewables to prenatal pills. Nature Made recently launched a line of supplements that address the nutritional needs of adults taking specific prescription medications, from Prilosec to Prozac.

Scientific research increasingly indicates that certain medications can reduce key nutrients in the body, said Carroll Reider, a registered dietitian with Pharmavite, Nature Made's parent company.

"We've been watching these studies come in for 10 to 15 years, showing that one medicine or another may deplete nutrients in users," Ms. Reider said. "In many cases, you'd have to take a bunch of individual vitamins or minerals to make up for the deficiencies."

Nature Made last fall unveiled five formulations under the name Rx Essentials.


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